June 25- 26 in the GUM was an exhibition, dedicated to products Made in Italy by companies from the southern regions of Italy - Campania, Calabria, Puglia and Sicily.

The Moscow office of the advertising agency ICE and the Italian Embassy organized  the exhibition. The project was released,  as part of the  program  by development of export opportunities of the four areas of the South of Italy (Piano Export Sud) to familiarize Russian entrepreneurs with Italian manufacturers and establish direct business contacts.

About 50 companies producing food, furniture and interior elements, clothes and accessories were  presented  at the exhibition. Some of the companies are   not large and well known, but their products is competitive enough, has high quality features and has the potential to interest the Russian buyer. During the event, representatives of Italian companies held b2b meetings with potential Russian partners from the  Moscow and regions of Russia.

The exhibition was attended by Italian companies Angel's Style, Argenti Preziosi, Artistika, Ecoepoque, Ekip, GB Collezioni, Gervasi, I-Linen, Lamberti Design, Morelli Pasqua and others. Members of  the Commission Italia-Mosca  also participated in the event and held a series of b2b meetings with Italian manufacturers.